Shell-Mex and B.P./Dynamar Advertising Project
- Date:
- 1966
- Reference:
- SA/TIH/B/2/22/17
- Part of:
- Tavistock Institute of Human Relations
- Archives and manuscripts
About this work
Description
Includes Doc. No. T715. Report by J.M.M. Hill 'Shell-Mex and B.P./Dynamar Advertising Research Project: A Second Report on a Consumer Study', with annotations (Jan 1966). Also includes related reference report 'Dynamar Advertising and the Dealer: The Results of a Small-Scale Survey into Dealers' Attitudes to petrol and Oil Advertising and Marketing' (Feb 1966).
Publication/Creation
1966
Physical description
1 file
Where to find it
Location Status Access Closed stores