Martins the Cleaners

Date:
1960
Reference:
SA/TIH/B/2/20
Part of:
Tavistock Institute of Human Relations
  • Archives and manuscripts

About this work

Description

The Tavistock Institute undertook a survey of the marketing approach of Martins the Cleaners. This included eight group discussions (focus groups). Two groups were in each Manchester, Leeds, Newcastle and Birmingham. The groups consisted of men and women of all ages, from lower working-class background to middle middle-class. The majority of these participants were regular Martins' customers, while some used other cleaners.

Following this, an ancillary study was conducted to validate certain conclusions drawn in the main report.

Publication/Creation

1960

Physical description

3 files

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