Glover Brasfield, Hospital Rep and Senior Executive Rep
- Date:
- 17 May 2001
- Reference:
- WF/M/AV/O/02/24
- Part of:
- Wellcome Foundation Ltd
- Archives and manuscripts
About this work
Description
Interviewee became a sales representative for the company in the 1960s.
Topics discussed include:
* reasons for joining BW
* training as sales representative
* reputation of the company
* selection criteria for sales representatives
* Empirin
* creation of the hospital division [sales reps focussing on hospitals]
* Digoxin
* Retrovir/AZT and attitudes towards Aids, company position on pricing Retrovir
* Peter Howsam and changes in the advertising and marketing sections, introduction of product managers
* links between sales team and research
* reputation of BW research
* Cardilate
* working atmosphere
* Fred Coe, management style
* Zyloprim and Septra [Septrin]
* other the counter drugs, inc Sudafed and Actifed
* Bill Sullivan, management style
* Peter Reckard
* introduction of bonuses
* Ted Haigler
* Phil Tracy
* flotation
* merger with Glaxo
Publication/Creation
Physical description
Copyright note
Terms of use
Where to find it
Location Status Access Closed storesWF/M/AV/O/02/24:Box 2Closed Can't be requested