Pet Ownership and Pet Food Advertising projects

A collaborative project with Intersacan, Bensons and Spillers to investigate the attitudes of pet owners towards the advertisement of pet food. The Tavistock Institute were also involved in related projects to assess the nature of pet ownership, including the human factors in the decision to own a pet and which type of pet to own, and the role of the pet in family relations. A second related project was undertaken in 1966 to assess the attitudes of dog owners to the health of their pets. Much of the research for the projects was undertaken through group discussions between pet owners, involving houswives, married couples, and families with children living at home, primarily from the working and middle classes.

1964-1966

1 box