Unilever Kitchen Audit

The Kitchen Audit aimed at increasing Unilever's ability to anticipate and response to consumer trends in food eating patterns. Research was undertaken by the Tavistock Institute of Human Relations in cooperation with the Unilever Marketing Division on the motivation of consumer behaviour and attitudes towards food. An initial onsumer survey was carried out in London and the rest of south east England in early 1960 to establish detailed patterns of meals eaten at home during an average week in late Winter / early Spring. This was then developed into a national survey, which began in November 1960 and was completed in May 1961.

1961

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