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Figures showing comparison with competitors;prescription data;promotional data; sterling data;unit sales; draft letter to doctors advertising strategy

Marketing

Marketing & Publicity Operational Files

Publicity material from Publicity Department, Crewe.

Slides from presentation re Crewe Site

Text of Article for Ad Weekly

ABPI [Association of the British Pharmaceutical Industry]  Code of Practice [re promotion/advertising] : D Godfrey's Presentation to the Board

Organisation charts and departmental structure

Project File: The Wellcome Story

Market Research file

Project File: Blue Print for Wellcome UK Communication Strategy to the Medical Profession 1985-2000

Examples of medical artwork

PR file: Coopers Animal Health file

UK Government cuts in UK Pharmaceutical Company Income and Promotional Analysis

"Clinical Abstracts.  Papers featured in the Zyloric presentation 'The Deceptive Disease'"

"Almevax Slide/Tapes presentation": Part I Viral Vaccines, Part II Rubella, Part III Almevax

Information sheet on Rubella Vaccination using Almevax

"PMR" [Publicity Material Register?]

UK Publicity Handbook

Sales Statistics

Sales Statistics

Collection contents

About this work

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