Marketing & Publicity Operational Files
- Part of
- Wellcome Foundation Ltd
- Archives and manuscripts
About this work
Marketing had a far reaching effect within the company and, in particular, was responsible for the copy for leaflets etc. These records emcompass sales correspondence and product distribution; product development; background research files; administrative files for projects and marketing events; product files for Kepler and Penicillin in particular; corporate anniversary files.
The highlights of this particular series are the penicillin files and the files relating to the various corporate anniversaries which are indicative of how the organisation viewed itself.
The survival of these records has been ad hoc rather than via deliberate policy and so it is difficult to build up a comprehensive overview of this function from them. For example, it seems the penicillin files were kept (labelled in external storage as "old penicillin files") because penicillin was known to be important. However, it is impossible to know whether a similar number of records was created for other products.
WF/M/P/44/02 is currently awaiting conservation.
From the extant files it is possible to see different incarnations of the marketing function and so the series have been listed chronologically where possible.
WF/M/P/01-06 roughly cover the pre World War II period.
WF/M/P/06A covers World War II.
WF/M/P/07-WF/M/P/29: late 1940s-early 1950s.
Additionally there are the three anniversaries:
Henry Wellcome Centenary, 1953; Wellcome Centenary, 1980; and Dartford Centenary, 1989.
WF/M/P/42-46: represent general series which cover the whole of the period.
It is likely that the original filing sequences had a more structured hierarchy, especially the penicillin records. However, for simplicty all the different series have been put at the same level.
early 1940s: Wratten, Marketing and Publicity Manager
1940s-c1952 WJ Curtis Asst Manager - reported into Steel
1945-mid 1950s: Dunnett, Marketing Executive
1950s: Bareham, Marketing Executive
1958: JR Rose Assist Publicity Manager
1961: Steel, Home Sales Manager RK Cain, Home Sales G Billeness, Marketing JR Rose, Publicity
1970s Gilbert MacDonald
1973: Worlock - Group Marketing Director - 1st time a separate entity on the Board.
1974: LG Petty - Group Marketing Manager
1976: Basil Saunders, head of public relations services (in evidence since 1965)
by 1980 DBM William Publicity Manager UK and Ireland
1981: RF Grice Divisional Manager of the Marketing Services Division, William reporting into him.
1985: Martin Sherwood, Head of Public Relations TDM Rees asst Public Relations Manager