Irish Tourist Board

The Tavistock Institute undertook research on behalf of the Irish Tourist Board to assess reasons for taking holidays, the feelings and motivations behind taking a holiday, and attitudes towards holidays in Ireland itself. The research was conducted primarily through group discussions, followed by short questionnaires, as well as more intensive individual interviews. The groups consisted of people in a range of situations in life, including couples with young children, single men and women, young couples without children, and housewives with children and husbands, all from a range of social classes.

1965-1970

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