Collet, Dickenson, Pearce and Partners Advertising: Pets project
- Date:
- 1977-1978
- Reference:
- SA/TIH/B/2/81
- Part of:
- Tavistock Institute of Human Relations
- Archives and manuscripts
About this work
Description
This was a project undertaken by Michael Foster on behalf of the Tavistock Institute to investigate the role and function of the pet, particularly the cat, within the family, and the social and psychological forces underlying the keeping of pets. The research was conducted through group discussions and individual interview of cat owners and drew upon earlier work by the Tavistock Institute on the role of the pet and pet food advertising (see SA/TIH/B/25). Includes project correspondence, copies of articles including Harold Bridger's 'The changing role of pets in society', and copy of document SFP 1012 'Companionship With Humans'.
Publication/Creation
1977-1978
Physical description
1 file
Where to find it
Location Status Access Closed stores