4 results
- Article
- Article
Shakespeare’s cholerics were the real drama queens
| Nelly Ekström
In Shakespeare’s times, people’s personalities were categorised by four temperaments. The choleric temperament was hot-tempered and active.
- Article
- Article
Shakespeare and the four humours
| Nelly Ekström
Blood. Phlegm. Black bile. Yellow bile. The theory of the four humours informed many of Shakespeare's best-known characters, including the phlegmatic Falstaff.
- Article
- Article
Hamlet, the melancholic Prince of Denmark
| Nelly Ekström
Hamlet clearly demonstrates an excess of black bile and is arguably the most famous literary melancholic.
- Article
- Article
How do advertisers get inside our heads?
| Charlie WilliamsSarah MarksDaniel Pick
Vance Packard exposed techniques of mass manipulation developed by 1950s advertisers that are still at work today in the age of big data.