A D Robertson, "Planning for Profit"

October, 1969. A detailed report prepared by A D Robertson (Director of Marketing), sent to the Deputy Chairman (V&A) together with a signed covering note (22 October):

"Information available from the Five Year Forecasts (Cycle 1) and from other sources, now makes it possible for Group to take the first steps (as Stage 1) towards the PLANNING BY OBJECTIVE of Group (V&A) global operations; this information is set out and discussed in my report "Planning for Profit".

Subdivided into a number of sections, the report considers sales and profit objectives, the identification and quantification of main products of interest to the Group, opportunities, priorities, and appropriate levels of research and development.

1969

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