Market research
- Date:
- 1950-1960
- Reference:
- PSY/DUN/5
- Part of:
- David C. Duncan papers
- Archives and manuscripts
About this work
Description
Duncan's notes on procedural rules for market research, with market research reports for various private companies including Quaker, John Mackintosh & Sons, Danish Dairy Foods, Lintas Ltd and Imperial Tobacco. Also included are minutes from a meeting with the Ford Motor Company June 1960.
Publication/Creation
1950-1960
Physical description
4 files
Acquisition note
Deposited in the library at Wellcome Collection by the British Psychological Society in September 2008.
Notes
Compiled by the Cataloguing Project Archivist at the British Psychological Society History of Psychology Centre, with minor editing by Wellcome staff.