"The Incidence and Content of Television Advertising of Sugared products to children - a British study", Final report to the Health Education Authority, Brian M Young PhD University of Salford Young People

Chapter 2 Children and television advertising - a review of the literature on the effects of television advertising on children; chapter 3 The content of television advertising directed to children - a review of the literature; chapter 4 the analysis of advertising - deeper approahces; chapter 5 the incidence and content of television advertising to children in Britain; chapter 6 recent theories and findings in development psychology relevant to the children and television advertising issue; chapter 7 the understanding of television advertising by British children - an experimental investigation; chapter 8 television advertising and children - a summary of the report; appendix i; appendix vii; references

1985

1 file (in 3 parts)

Crown copyright

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