Clealand Baker, Former Advertising Manager, VP Corporate Affairs

Baker was a company representative between 1941 and 1950 for the Washington area. He moved to New York to become Advertising Manager in 1950.

Topics discussed include:

* company representatives: qualifications and training

* general discussion of development of drugs and products, including Penicillin, in the 1940s

* impression of the company

* discussion of the products and their quality

* generic drugs in relation to BW drugs and the difference between digoxin and digitoxin

* Thomas Nevin

* Guy Dunbar

* product line rationalisation in the 1950s under Creasy, inc reasons for retaining/discontinuing products

* advertising

* Violet Anderson

* labelling and branding of products, inc in light of FDA regulations.

Products discussed: Kepler; Avicap; Lanoxin brand diogxin; Maroban; Empiral; Phenacetin; Polysporin (antibiotic)

24 Apr 2001

audio tape and transcript Tapes 7, 8: tape 8 was not transferred to the Wellcome Library