5 results
![](https://images.prismic.io/wellcomecollection%2F07c6464f-8cb0-4fa7-a346-b9a0f1894153_napoleon+16x9.jpg?w=1338&auto=compress%2Cformat&rect=&q=50)
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Political brilliance and the power of self-promotion
| Anna Faherty
How do you convince people you’re exceptional? Meet the ultimate self-styled genius.
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A history of twins in science
| William Viney
For thousands of years, twins have been a source of fascination in mythology, religion and the arts. Since the 19th century, they have also been the subject of scientific study and experimentation.
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The quest to breed gifted children
| Anna Faherty
If you had the chance, would you choose a genius baby?
![](https://images.prismic.io/wellcomecollection%2Fd5c66a01-2ff3-481b-aa9f-3280d31a911d_06-advertisers-get-inside-your-head.jpg?w=1338&auto=compress%2Cformat&rect=&q=50)
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How do advertisers get inside our heads?
| Charlie WilliamsSarah MarksDaniel Pick
Vance Packard exposed techniques of mass manipulation developed by 1950s advertisers that are still at work today in the age of big data.
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Can our minds be taken hostage?
| Charlie WilliamsSarah MarksDaniel Pick
It’s not unusual for captives to end up feeling strong bonds with their captors. But is it a matter of submission or survival?