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6 results
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How do advertisers get inside our heads?

| Charlie WilliamsSarah MarksDaniel Pick

Vance Packard exposed techniques of mass manipulation developed by 1950s advertisers that are still at work today in the age of big data.

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The extraction of the excruciating bladder stones

| Thomas MorrisEmily Evans

Among those vying to find alternatives to major surgery for bladder stones, young doctor Jean Civiale stood out, painstakingly honing a method that was to become the norm.

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The shock of cardiac arrest when you’re young and fit

| Meg FozzardCat O’Neil

Footballer Christian Eriksen’s on-pitch collapse in 2020, witnessed by thousands, was shocking. Fellow cardiac-arrest survivor Meg Fozzard explores the risks in the young and fit, and how we can all help.

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Society, not Covid-19, makes us vulnerable

| Rick BurgessCarrie Ravenscroft

Rick Burgess coped with the death of his mother in February 2020 by immersing himself in the task of protecting his community from Covid-19 and challenging the government's failure to protect and support elderly and Disabled people during the pandemic.

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When self-deception becomes global hoax

| A R Hopwood

Being deceived isn’t always a case of believing someone else’s lie. Experiments have shown that many of us can be manipulated into accepting our own fictions as true.

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Going viral in the online anti-vaccine wars

| Alex Green

‘Anti-vaxxers’ are taking their message online using powerful images as well as words. But is the pro campaigners’ response any better?