- Long read
- Long read
Primodos, paternalism and the fight to be heard
Journalist Florence Wildblood examines the case of Primodos – a conveniently quick but risky hormone pregnancy test that was prescribed in the 1960s and ’70s – and profiles two women at the story’s shocking heart.
- Article
- Article
How do advertisers get inside our heads?
Vance Packard exposed techniques of mass manipulation developed by 1950s advertisers that are still at work today in the age of big data.
- Article
- Article
Life before assistive technology
When an inherited condition caused Alex Lee’s vision to deteriorate, he began to discover the technologies that would help him navigate the world around him. Here he describes how his life began to change.
- Article
- Article
Cocaine, the Victorian wonder drug
Today, cocaine has a very poor public image as one of the causes of crime and violence. But for the Victorians it was welcomed as the saviour of modern surgery.
- Article
- Article
NHS Blue: the colour of universal healthcare
The 1980s and 1990s saw ideas from the world of business infiltrating the NHS, including the introduction of an internal market, followed by a corporate branding exercise.
- Article
- Article
The poor child’s nurse
Charming family scenes in Victorian ads for children’s medicines were at odds with some of the dangerous ingredients they contained.
- Book extract
- Book extract
The 200-year search for normal people
Sarah Chaney poses the question we’ve likely all asked at some point in our lives: 'Am I normal?’, and explores whether normality even exists.
- Article
- Article
Rethinking the placebo effect
The placebo effect has long been harnessed for both legitimate and fraudulent use, but we’re only just discovering how and why our bodies respond positively to dummy drugs, as Anjuli Sharma reveals.