- Article
- Article
Theriac: An ancient brand?
The name theriac survived for around for two millennia as a pharmaceutical term. But a ‘brand’ name is not always a guarantee of quality.
- Article
- Article
How do advertisers get inside our heads?
Vance Packard exposed techniques of mass manipulation developed by 1950s advertisers that are still at work today in the age of big data.
- Article
- Article
How the Peckham Experiment inspired my fiction
Find out how an unruly mass of archive material from a 1930s radical health centre has inspired brand new writing.
- Article
- Article
The poor child’s nurse
Charming family scenes in Victorian ads for children’s medicines were at odds with some of the dangerous ingredients they contained.
- Article
- Article
The life and death of Tamagotchi and the virtual pet
Discover how the 1990s craze for Tamagotchis became a flood of robotic and virtual pets, sending their owners on an emotional rollercoaster ride.
- Long read
- Long read
Primodos, paternalism and the fight to be heard
Journalist Florence Wildblood examines the case of Primodos – a conveniently quick but risky hormone pregnancy test that was prescribed in the 1960s and ’70s – and profiles two women at the story’s shocking heart.