![Panel 1 of 4: The CEO looks stressed. He’s wearing his grey suit and a gold chain with a dollar sign on it, and has sweat dripping down his face. Behind him is a graph which shows company profits are falling. “Self-acceptance is on the rise. We need a new idea now!”, he says.](https://images.prismic.io/wellcomecollection/5d0ad7e9-8319-4f2d-a35c-91443b315572_Targeted+Ads+part+1+%281%29.jpg?w=1338&auto=compress%2Cformat&rect=&q=100)
![Panel 2 of 4: A pink rabbit in a black suit and tie stands on a podium to present an idea. “What if we made targeted ads using their data? Make it specific to their appearance!”, he suggests.](https://images.prismic.io/wellcomecollection/6856388b-c1f5-4892-80b6-72d8c2090cd9_Targeted+Ads+part+2.jpg?w=1338&auto=compress%2Cformat&rect=&q=100)
![Panel 3 of 4: The rabbit unveils his proposed advert. “Do you look like this? IT’S WRONG! [face with your features]”.](https://images.prismic.io/wellcomecollection/90898ac4-96af-41cb-a565-623f032c0635_Targeted+Ads+part+3.jpg?w=1338&auto=compress%2Cformat&rect=&q=100)
![Panel 4 of 4: “You’re getting a promotion!’, shouts the CEO from his office chair, with a big smile on his face.](https://images.prismic.io/wellcomecollection/7bf75892-75a0-4a14-8f58-9a68bdc82929_Targeted+Ads+part+4.jpg?w=1338&auto=compress%2Cformat&rect=&q=100)
Targeted adverts. © Clarice Tudor for Wellcome Collection.
About the artist
Clarice Tudor
Clarice Tudor is a British cartoonist based in Leeds. Her introspective comics bounce from wholesome to ruthless fast enough to give you whiplash. They exist as an outlet for her to take the mick out of whatever is getting on her nerves, be it herself or the world around her.