Vegetable protein marketing : food psychology, nutrition & health, sustainability, food security, biotechnology, protein applications in meat, food & beverages / Henk Hoogenkamp.

Henk Hoogenkamp continues to prove with his latest book why he is world's most quoted and referenced writer discussing vegetable protein solutions. Vegetable Protein Marketing is an authoritative overview covering a wide selection of seemingly unrelated topics that influence food security, health, sustainability, affordability and dietary enjoyment. Vegetable protein will be key for the future of our world. Without it, the world will not be able to sustain a quality of life for a rapid growing population, reaching 9.4 billion by 2050. Despite attempts by environmentalists and special interest groups, world meat consumption is expected to rise sharply. Fortunately, vegetable protein based technologies are now available to augment meat products by using meat analog extrusion technology. On a worldwide basis, more than 50% of all vegetable protein sources available for human consumption, will be used in formulated and or enhanced meat products. Extruded vegetable protein ingredients that uniquely simulated meat texture will allow further growth of this important segment. Using premium quality vegetable protein sources to augment or simulate traditional dairy foods and beverages will generate the same growth curves. Combined in one book (700 p.), marketing executives, food technologists and business strategists need to stay ahead of the curve and read about the dynamics of vegetable protein.