Trust and power : consumers, the modern corporation, and the making of the United States automobile market / Sally H. Clarke.

  • Clarke, Sally H
Date:
[2007], ©2007
  • Books
  • Online

About this work

Publication/Creation

New York, N.Y. : Cambridge University Press, [2007], ©2007.

Bibliographic information

Includes bibliographical references and index.

Funding information

This volume is made possible by a grant from the Andrew W. Mellon Foundation.

Reproduction note

Transcribed from: Trust and power : consumers, the modern corporation, and the making of the United States automobile market / Sally H. Clarke. New York : Cambridge University Press, 2006. xviii, 296 p. : ill. ; 24 cm. 9780521868785 0521868785

Notes

Title from title page screen of July 13, 2007.
"This electronic book contains the following additional features not available in the print version: 25 [?] additional images, links to informational resources on the Web, film clip."--Copyright and Permissions.

Contents

Risks of innovation, risks of injury -- New firms and the problem of social costs -- Corporate strategies and consumers' loyalty -- Engineering a mass product -- A machine age aesthetic -- The franchised car dealer and consumers' marketing dilemma -- Automobiles and institutional change -- Conclusion.

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