Global public health communication : challenges, perspectives, and strategies / edited by Muhiuddin Haider.

Sudbury, Mass. ; London : Jones and Bartlett Publishers, [2005], ©2005.

xxxvii, 450 pages : illustrations ; 23 cm

FOMENT & DOI: a synergistic theoretical framework in public health communication / Muhiuddin Haider, Ranjeeta Pal, and Sarah Al-Shoura -- Social marketing and social change in public health communication / William A. Smith -- Push and pull factors in changing health behavior: a theoretical framework / Javed S. Ahmad -- Social change interventions in public health communication / Rachel A. Smith ... [et al.] -- Applications of observational research in global health communication / James W. Dearing, William F. Waters, and Everett M. Rogers -- Social mobilization as a tool for outreach programs in the HIV/AIDS crisis / Dhaval S. Patel -- Use of social networks in child survival and HIV/AIDS use of social networks in child survival and HIV/AIDS / Florence N. Kitabere -- Sex, soap, and social change: the sabido methodology / Kriss Barker -- Pre-crisis relationships: communication during a public health crisis / Kurt Wise -- Community assisted marketing strategies / Muhiuddin Haider, Gillian Lyon-Powers, and Sarah Al-Shoura -- Reproductive health: a communication challenge in the 21st century / Fariyal F. Fikree -- Expanding the market for low-dose oral contraceptives in urban North India -- Rita leavell and Anand Verdhan Sinha -- The importance of client-provider interactions (CPI): evidence from family planning programs / Elaine Murphy and Kristina Gryboski -- Monitoring reproductive health social marketing programs in developing countries: towards a more strategic approach / Ruth Berg and Dominique Meekers -- Improving program effectiveness through results-oriented approaches: an STI/HIV/AIDS prevention program in the Philippines / Dallas Swendeman ... [et al.].

The role of communication in the integrated management of childhood illness: progress, lessons learned, and challenges in Latin America / Rafael Obregon -- Linking communication for campaign and routine immunization: in need of a bifocal view / Silvio Waisbord -- Communication campaigns for chronic and emergency health problems / Leslie B. Snyder and Mark Cistulli -- COMBI: a review of who's experiences with strategic social mobilization and communication in the prevention and control of communicable diseases / Elil Renganathan ... [et al.] -- State of the art in crisis communication: past lessons and principles of practice / Scott C. Ratzan and Wendy Meltzer -- Emergency/risk communication to promote public health and respond to biological threats / Gary L. Kreps ... [et al.] -- Health communication challenges of an anthrax vaccination program / Skye K. Schulte and J. Gregory Payne -- Cancer communication research for health promotion at the national cancer institute: a case-study / Gary L. Kreps -- Content analysis of anthrax in the media / Muhiuddin Haider and Nisha P. Aravindakshan -- Developing a theoretical model of rapport-building: implications for medical education and the physician-patient relationship / Gretchen R. Norling -- Understanding and challenging HIV stigma: toolkit for action / Sue Clay ... [et al.] -- Future roads in public health communications: focused behaviors, innovations, and organizations / Muhiuddin Haider and Ranjeeta Pal.

Includes bibliographical references and index.