Preferred Placement : knowledge politics on the web / edited by Richard Rogers.

"Preferred placement turns the tables on Web analysis to date. Instead of celebrating the Web and all its prospects for creative artistry, democracy and e-commerce, the volume authors calmly go backstage. How are search engines, portals, default settings and collaborative filtering formatting the surfewr and offering passage to the media? A colourful spectrum of thinkers queries the medium's preferencing and recommendation mechanisms with an eye towards articulating, and learning from, the new knowledge politics on the web" - cover.