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Accept no substitute. Safeguarding Wellcome trade marks.

Date
1992
  • Videos


About this work

Description

A corporate video produced for distributors and sales agents of Wellcome pharmaceuticals. It starts with footage of the Cartier chairman talking about his war against counterfeit goods. Counterfeit goods are also an issue with pharmaceutical businesses, including Wellcome PLC. At Wellcome HQ, there is a team working on the legal remedies in each territory where breaches have happened. The video explains that copies of packaging and design are covered by law as well as products which are similar; known as 'passing off'. An example of a manufacturer that lost its trademark was linoleum and also aspirin, developed by Bayer, which are both now the names of generic products. The opening of trade in European Economic Community has led to a problem with parrallel trading (whereby cheaper generic drugs are re-packaged and sold as branded goods). Keith Merrifield, director of International Operations, speaks about Wellcome PLC's investment in its research and development programme and explains why the organisation is so protective of its trademarks.

Publication/Creation

UK : Wellcome Video, 1992.

Physical description

1 DVD (19.40 min.) : 1 Digibeta (19.40 min.) : sound, color, PAL sound, color, PAL

Copyright note

Wellcome Trust

Notes

Dated 2nd April 1992
This video is part of the collection of Audio Visual items accessioned from GlaxoWellcome Heritage Archives in 1995.
The master of this video was MII (M2), which has now been migrated to digibeta videotape and DVD. The master has been deaccessioned.

Creator/production credits

Directed by Michael Smith, produced by Margaret Cheal.

Languages

  • English


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