Accept no substitute. Safeguarding Wellcome trade marks.

A corporate video produced for distributors and sales agents of Wellcome pharmaceuticals. It starts with footage of the Cartier chairman talking about his war against counterfeit goods. Counterfeit goods are also an issue with pharmaceutical businesses, including Wellcome PLC. At Wellcome HQ, there is a team working on the legal remedies in each territory where breaches have happened. The video explains that copies of packaging and design are covered by law as well as products which are similar; known as 'passing off'. An example of a manufacturer that lost its trademark was linoleum and also aspirin, developed by Bayer, which are both now the names of generic products. The opening of trade in European Economic Community has led to a problem with parrallel trading (whereby cheaper generic drugs are re-packaged and sold as branded goods). Keith Merrifield, director of International Operations, speaks about Wellcome PLC's investment in its research and development programme and explains why the organisation is so protective of its trademarks.