<p>This digitised material is free to access, but contains information or visuals that may:</p><ul><li>include personal details of living individuals</li><li>be upsetting or distressing</li><li>be explicit or graphic</li><li>include objects and images of objects decontextualised in a way that is offensive to the originating culture.</li></ul>By viewing this material, we ask that you use the content lawfully, ethically and responsibly under the conditions set out in our <a href="https://wellcomecollection.cdn.prismic.io/wellcomecollection/d4817da5-c71a-4151-81c4-83e39ad4f5b3_Wellcome+Collection_Access+Policy_Aug+2020.pdf">Access Policy</a>.

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Burns Sadek Research Ltd.: A Proposal for Qualitative Research Designed to Examine the Effectiveness of the HEA's Teenage Smoking Advertising Campaign (1991);Qualitative Research Conducted  to Aid Advertising Development in a TV Campaign Against 'Young Smokers' (1989); Teenage Smoking Tracking Survey 3: Management Summary (internal, 1991); "Kissing with Confidence" (DRUM for HEA, 1994). Illegal Cigarettes Sales Campaign 'Not for Sale' (1995) documents, including "Enforcement of Tobacco Sales Legislation 1992/93" (report by Parents Against Tobacco, 1993) and proposals of magazine ads against smoking.

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