The Rexall story : a history of genius and neglect / Mickey Smith.

New York ; London : Pharmaceutical Products Press, [2004], ©2004.

xxi, 175 pages : illustrations, maps ; 23 cm

The genius of Louis Liggett: how it all began -- "Dear Pardner" -- The sense of family and its effects: Rexall retirees speak -- The genius of Rexall product -- The genius of Rexall price -- The genius of Rexall place -- The genius of Rexall promotion -- Justin Dart: a new era of genius -- The end of the Rexall era -- Conclusion.

Includes bibliographical references and index.