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Books

Exploring the consumer perspective on antimicrobial resistance.

Good Business
Date
2015

License

Attribution 4.0 International (CC BY 4.0)

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Credit: Exploring the consumer perspective on antimicrobial resistance. Attribution 4.0 International (CC BY 4.0)


About this work

Publication/Creation

London : Wellcome Trust, 2015

Physical description

1 online resource.

Notes

"Good Business has conducted some in depth qualitative research into people's relationship with antibiotics. The aim was to get a deep understanding of how people think and feel about antibiotics, their current understanding of the resistance issue and the language they use around this area - how they talk about it and what words they use. This will become the foundation for future engagement efforts, ensuring that they are built from a genuine understanding of where consumers currently are on this issue and how it plays out in their lives" -- Background.

Type/Technique

Language

  • English


Identifiers


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