Exploring the consumer perspective on antimicrobial resistance.
- Good Business
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About this work
London : Wellcome Trust, 2015
1 online resource.
"Good Business has conducted some in depth qualitative research into people's relationship with antibiotics. The aim was to get a deep understanding of how people think and feel about antibiotics, their current understanding of the resistance issue and the language they use around this area - how they talk about it and what words they use. This will become the foundation for future engagement efforts, ensuring that they are built from a genuine understanding of where consumers currently are on this issue and how it plays out in their lives" -- Background.