Find thousands of books, manuscripts, visual materials and unpublished archives from our collections, many of them with free online access.
Search for free, downloadable images taken from our library and museum collections, including paintings, illustrations, photos and more.
Exploring the consumer perspective on antimicrobial resistance.
Attribution 4.0 International (CC BY 4.0)
You can use this work for any purpose, including commercial uses, without restriction under copyright law. You should also provide attribution to the original work, source and licence.
Creative Commons Attribution (CC BY 4.0) terms and conditions https://creativecommons.org/licenses/by/4.0
Credit: Exploring the consumer perspective on antimicrobial resistance. Attribution 4.0 International (CC BY 4.0)
About this work
London : Wellcome Trust, 2015
1 online resource.
"Good Business has conducted some in depth qualitative research into people's relationship with antibiotics. The aim was to get a deep understanding of how people think and feel about antibiotics, their current understanding of the resistance issue and the language they use around this area - how they talk about it and what words they use. This will become the foundation for future engagement efforts, ensuring that they are built from a genuine understanding of where consumers currently are on this issue and how it plays out in their lives" -- Background.