Lifebuoy soap : for preservation of health : "a picture of health" / Lever Brothers Ltd.

Colour magazine insert advertising Lifebuoy soap as something which "makes health infectious". The front shows a white-bearded man (sailor? fisherman?) in black sou'wester, blue jumper, patched fawn trousers and black gum boots holding a life-belt in front of a little blond girl dressed in white dress and frilly bonnet, sitting on a sea wall. Sea and sailboats are behind them. A pack of lifebuoy soap is on the stone seat set into the wall below them.