Books for sale : the advertising and promotion of print since the fifteenth century / edited by Robin Myers, Michael Harris and Giles Mandelbrote.
- Date:
- 2009
- Books
About this work
Description
"Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Provided by publisher.
Publication/Creation
New Castle, DE : Oak Knoll Press ; London : British Library, 2009.
Physical description
xvi, 191 pages : illustrations, maps ; 24 cm.
Series
Notes
Includes an article by Julianne Simpson, Rare Books Librarian, Wellcome Trust.
Contents
Sale advertisements for books printed in the fifteenth century / Lotte Hellinga -- Selling the Biblia Regia: the marketing and distribution methods for Christopher Plantin's polyglot Bible / Julianne Simpson -- Printed advertisements: some variations in their use around 1700 / Michael Harris -- Advertising books in eighteenth-century Paris: evidence from Waddesdon Manor's trade card collection / Phillippa Plock -- Many good books: advertising and the book trade in early nineteenth-century Ireland / Charles Benson -- From protection to promotion: the uses of the book jacket / Alan Powers -- The use and effect of literary prizes in the late twentieth century / Peter Straus -- Advertising books online: yesterday, today and tomorrow / Udo Göllmann.
Bibliographic information
Includes bibliographical references and index.
Languages
Where to find it
Location Status History of MedicineYHH /MYEOpen shelves
Permanent link
Identifiers
ISBN
- 9781584562658
- 158456265X
- 9780712350853
- 0712350853