Omnibus of marketing and packaging 1938 / Creative Journals.

An updated edition of the 1936 "encyclopaedia of packaging" which gives details of British goods packaging, its manufacture and advertising in 1936. Includes boxes, bags, bottles and tins. Many popular brands are shown as they would have appeared on the shop shelf along with many point of sale displays and some posters advertising them. Brands include: Yardley, Palmolive, Snowfire, cosmetics and perfumes, Nailoid, Maxwell House, Lyons' and Camp Coffee, Rowntree's, Cook's Best and Bournville Cocoa, Benger's Food, Cadbury's Bourn-Vita, Kia-Ora, Ty-Phoo, Brooke Bond and Lyons' tea, Guinness, John Haig Whisky, Cadbury's, Rowntree's and Fry's chocolates and confectionery, Milk Flake, Wrigley's and Chiclets chewing gum, Macfarlane Lang's Granola digestive biscuits, Post Toasties, Grape Nuts, Force flakes, Corn Flakes (Brown & Polson's), Smith's and Frittles crisps, Milket, Bird's and Brown & Polson's custard powder, Kraft cheese, Skippers pilchards, Blue Cap cheese, McDougall's flour, Sun-Maid raisins (looking much as it does today), Hartley's and Robertson's jams (complete with golly), Lyle's Golden Syrup, Bisto, Marmite, Bovril, Shippam's meat paste, Heinz mayonnaise, H.P. Sauce, Heinz tomato ketchup and soups, Saxa Salt, Colman's Mustard, Campbell's soup, Bab-O, Mirro, Persil, Lux, Vim, and Oxydol detergents, Sunlight, Hustler, Hudson's and fairy soaps, Kiwi shoe polish, Brasso, Johnson's furniture polish, Player's cigarettes, Craven tobacco, Brylcreem, Kotex and Vanderised sanitary towels, Smoo and Palmolive shaving cream, Gillette razor blades, Izal and Lysol toilet paper, Mars bars, Heinz baby foods and Ru-vive bath salts. Medicinal products include: Genatosan's Genaprin, Aspro, Cephos, Creo Brand Bronchial & Catarrh syrup, Phensic, Daisy analgesics, Veno's Lightning Cough Cure, Owbridge's Lung Tonic, Beecham's Lung Syrup, Karsote, Nasotone and Vapex inhalants, Vick Vapour Rub, Ephedrine nasal catarrh specific, Zubes, Peps, Sure Shield Iodised throat pastilles, Dettol, Boots' Lysol, GK Germ Killer, Jeyes' Fluid, Virol, Haliborange, Bemax, Crookes' halibut Oil, Brooklax, Delax, Meggeson's Alexandria Senna Pods laxatives, Moorland tablets, Alka-Seltzer, Maclean Brand Stomach Powder, Sloan's Liniment, Zee-Kol antiseptic, Optrex, Iron-Jelloids (with quinine), Brande Curative Tablets, Dinneford's Magnesia tablets, Multivite Pellets, Nigroids, Carter's Little Liver Pills, Beecham's Pills, Elastoplast, Sterilastic and Elastikon plasters, Odol, Osyl, Kemdex, Dento, Nudent and Maclean's toothpaste, Euthymol, Eucryl and Gibb's dentifrice, Mum, Odo-Ro-No and Arrid anti-perspirants, Andrews Liver Salt, Kruschen Salts, Eno's Fruit Salt, Fynnon Salt and Yeast-Vite.