Squeezed : what you don't know about orange juice / Alissa Hamilton.

New Haven : Yale University Press, [2009], ©2009.

xxvii, 247 pages, 8 unnumbered pages of plates : illustrations ; 22 cm.

The seeds of Florida's sunshine tree -- The twentieth-century squeeze -- The power of promotion -- Introducing the FDA standard of identity -- Capturing the interest of the orange juice consumer -- Regulating knowledge: the case of pasteurized orange juice -- Regulating misleading orange juice labeling -- Regulating content -- Regulating the essence of orange juice -- Processed orange juice hits Florida -- NFC orange juice pours into the nation -- The orange juice wars -- Fabricating fresh -- Moving beyond the standard of identity -- Pleasing Mrs. Smith -- Where to? -- Orange juice speaks volumes -- The right fight.

Includes bibliographical references (p. [215]-232) and index.