The Frodo franchise : the Lord of the rings and modern Hollywood / Kristin Thompson.

Berkeley : University of California Press, [2007], ©2007.

xxi, 399 pages, 8 unnumbered pages of plates : illustrations (some color), maps (some color) ; 24 cm

I: The film -- Prudent aggression -- Not your father's Tolkien -- Handcrafting a blockbuster -- II: Building the franchise -- Flying billboards and FAQs -- Click to view trailer -- Fans on the margins, Pervy Hobbit Fanciers, and partygoers -- III: Beyond the movie -- Licenses to print money -- Interactive middle-earth -- IV: The lasting power of the rings -- Fantasy come true -- Right in your own backyard.

Includes bibliographical references (p. 333-369) and index.

Electronic text and image data. Ann Arbor, Mich. : University of Michigan, Michigan Publishing, 2012. Includes both TIFF files and keyword searchable text. ([ACLS Humanities E-Book]) Mode of access: Intranet.