First fruit : the creation of the Flavr savr tomato and the birth of genetically engineered food / Belinda Martineau.

New York : McGraw-Hill, [2001], ©2001.

xvi, 269 pages ; 22 cm

Cover - First fruit the creation of the Flavr savr tomato and the birth of biotech food.

1. The gleam in management's eye -- 2. Scientific conception (amid misconceptions and controversy) -- 3. Virgin territory : plant genetic engineering and U.S. regulatory agencies -- 4. The long, hard regulatory labor : the Flavr savr tomato advisory opinion -- 5. Transition from a science-driven to a business-driven enterprise -- 6. Overpromised, underdelivered -- 7. Afterbirth.

Includes bibliographical references (p. 245-258).