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27th in a series of 50 colour cigarette cards issued in 1938 by W.D. & H.O. Wills (Bristol and London) showing how to protect yourself and your property from air raids. In this case it shows a gas mask which was going to be "issued free to the public."

Air raid precautions (W.D. & H.O. Wills)

Air raid precautions / W.D. & H.O. Wills

Military and naval ephemera, box 2.

1 sheet : color illustrations ; 4 x 7 cm.

The civilian respirator / W.D. & H.O. Wills.

23rd in a series of 50 colour cigarette cards issued in 1939 by British American Tobacco promoting physical fitness through exercise (in the months preceding the second World War). Cards 1-25 showed exercises for women (by the coach to the British Women's Olympic Team, 1936) and cards 26-50 showed exercises for men.

Keep fit (British American Tobacco)

Keep fit / British American Tobacco

Hip drill / [British American Tobacco].

33rd in a series of 50 colour cigarette cards issued in 1938 by W.D. & H.O. Wills (Bristol and London) showing how to protect yourself and your property from air raids. In this case it shows protective clothing and a respirator, designed to protect the skin, eyes, throat and lungs from substances contained in "certain gas bombs".

Rubber clothing / W.D. & H.O. Wills.

6th in a series of 50 colour cigarette cards issued in 1939 by British American Tobacco promoting physical fitness through exercise (in the months preceding the second World War). Cards 1-25 showed exercises for women (by the coach to the British Women's Olympic Team, 1936) and cards 26-50 showed exercises for men.

Spinal exercise / [British American Tobacco].

43rd in a series of 50 colour cigarette cards issued in 1939 by British American Tobacco promoting physical fitness through exercise (in the months preceding the second World War). Cards 1-25 showed exercises for women (by the coach to the British Women's Olympic Team, 1936) and cards 26-50 showed exercises for men.

Trunk turning with alternate arm swinging / [British American Tobacco].

9th in a series of 50 colour cigarette cards issued in 1939 by British American Tobacco promoting physical fitness through exercise (in the months preceding the second World War). Cards 1-25 showed exercises for women (by the coach to the British Women's Olympic Team, 1936) and cards 26-50 showed exercises for men.

Trunk rolling / [British American Tobacco].

This is a cigarette card given away free inside packets of Shelley cigarettes in 1924 by J. Milhoff & Co. Ltd. It is no. 10 in a series of 25 called Men of genius. A portrait of Darwin is on the front above the skulls of an ape and a man. A brief statement about his evolutionary theories is on the reverse.

Men of genius (Shelley cigarettes)

Evolution, ecology, natural history ephemera. Box 1.

1 sheet : color illustrations, portrait ; 7 cm.

Darwin : "the descent of man".

44th in a series of 50 colour cigarette cards issued in 1939 by British American Tobacco promoting physical fitness through exercise (in the months preceding the second World War). Cards 1-25 showed exercises for women (by the coach to the British Women's Olympic Team, 1936) and cards 26-50 showed exercises for men.

Trunk falling backward and swinging upward / [British American Tobacco].

21st in a series of 50 colour cigarette cards issued in 1939 by British American Tobacco promoting physical fitness through exercise (in the months preceding the second World War). Cards 1-25 showed exercises for women (by the coach to the British Women's Olympic Team, 1936) and cards 26-50 showed exercises for men.

Springing exercise / [British American Tobacco].

32nd in a series of 50 colour cigarette cards issued in 1939 by British American Tobacco promoting physical fitness through exercise (in the months preceding the second World War). Cards 1-25 showed exercises for women (by the coach to the British Women's Olympic Team, 1936) and cards 26-50 showed exercises for men.

Back arching / [British American Tobacco].

28th in a series of 50 colour cigarette cards issued in 1939 by British American Tobacco promoting physical fitness through exercise (in the months preceding the second World War). Cards 1-25 showed exercises for women (by the coach to the British Women's Olympic Team, 1936) and cards 26-50 showed exercises for men.

Trunk lowering / [British American Tobacco].

4th in a series of 50 colour cigarette cards issued in 1939 by British American Tobacco promoting physical fitness through exercise (in the months preceding the second World War). Cards 1-25 showed exercises for women (by the coach to the British Women's Olympic Team, 1936) and cards 26-50 showed exercises for men.

Arm circling / [British American Tobacco].

20th in a series of 50 colour cigarette cards issued in 1939 by British American Tobacco promoting physical fitness through exercise (in the months preceding the second World War). Cards 1-25 showed exercises for women (by the coach to the British Women's Olympic Team, 1936) and cards 26-50 showed exercises for men.

High kicking / [British American Tobacco].

Box file containing items of ephemera in acid free sleeves. Includes a set of 50 colour cigarette cards called 'Physical culture' issued by W.D. and H.O Wills in 1914, part of the Imperial Tobacco Co. (of Great Britain and Ireland) Ltd. and a similar set of 50 colour cigarette cards called 'Keep fit' issued in 1939 by British American Tobacco with exercises for men and exercises for women. Both sets show exercises that require little or no equipment and were, of course, issued as World War 1 and 2 were starting. Also includes material from the Dept. of Health's 2012 'Games 4 Life' campaign to encourage exercise and better diet in children, 'Good Vibes' power plates (London, 2012), Reviber Plus (Zen Lifestyles UK Limited : 2014?).

General Collections Ephemera Collection

Exercise ephemera. Box 4.

29th in a series of 50 colour cigarette cards issued in 1938 by W.D. & H.O. Wills (Bristol and London) showing how to protect yourself and your property from air raids. In this case it shows how to wear a gas mask and take it off without damaging it.

The civilian respirator : how to remove it / W.D. & H.O. Wills.

Box file containing items of ephemera in acid free sleeves. Includes: 'report of the British College of Health (1800 : medical reform act), Isle of Thanet public medical service (subscriber's card), Medi Centre leaflets for their health centres at London railway stations, a programme for a fund raising benefit for the Pioneer Health Centre in Peckham and leaflets about private companies bidding to take over GP surgeries in Crouch End with a local campaign against it, Westminster Primary Care Trust and Kensington and Chelsea Primary Care Trust's new single number for a GP or district nurse outside office hours, Patient Care Messaging (GP surgery communicating via text message to patients' mobile phones), 'Questions to ask' at a GP appointment (NHS, 2007), attendance card : 292 Holloway Road, London (1949), 'Poems in the waiting room' (Garfield Weston Foundation, The Beatrice Trust, 2012?),' Walk-in doctor available' (samedaydoctor ; 14 Wimpole Street, London : 2015?).

General practice etc. ephemera. Box 1.

34th in a series of 50 colour cigarette cards issued in 1938 by W.D. & H.O. Wills (Bristol and London) showing how to protect yourself and your property from air raids. In this case it shows wardens in a residential street scene wearing gas masks and steel helmets, designed to protect the head and lungs from gas bombs.

Air raid wardens and civilian volunteer despatch-rider / W.D. & H.O. Wills.

Box file containing items of ephemera in acid free sleeves. Includes 18th and 19th century advertisements for snuff and tobacco dealers in London and Cheltenham, W. Grimstone's celebrated Eye Snuff (early 1800s, which was supposed to cure headache), a 1952 magazine insert of a doctor smoking a Philip Morris cigarette, another of a beautiful woman from 1950 smoking one (backed with an advert for American Medical Association sex education booklets) and one for Kent cigarettes "smoked by more scientists and educators than any other cigarette". Includes a set of 50 cigarette cards issued by Teofani in 1926 on the theme of the world's smokers which consists of people from all over the world smoking tobacco in a variety of manners (pipes, cigarettes, cigars etc.). Sadly these have no explanatory text. Cigarette packs include: Abdulla Salisbury,Bacon Bros.' Calverley, M.C. Carathanassis b& Co.'s M.C.C. Turkish, Carreras Ltd.'s Turf, W.A. & A.C. Churchman's No.1 special and Tenner, Dimitrino & Co., Japanese Tobacco Monopoly / A.G. Cousis & Co.'s Mikasa, A. Lopato & Sons Ltd's Athlete, B. & J.B. Macado Tobacco Company's Polo cigarettes, Occabot Gems, Ogden's Sportsman Virginia Blend, Paradhes, Player's Navy Cut, Player's Weights, Redford & Co.'s All's Well, Gladiator, Golden Fern, Navy Cut, Prize Leaf, W.D. & H.O. Wills' Bicycle, Capstan Navy Cut, Gold Flake, Wild Woodbine, 2012 Mayfair pack showing image of: "Smoking clogs the arteries" surgery.

Smoking ephemera : advertising and packaging. Box 1.

26th in a series of 50 colour cigarette cards issued in 1939 by British American Tobacco promoting physical fitness through exercise (in the months preceding the second World War). Cards 1-25 showed exercises for women (by the coach to the British Women's Olympic Team, 1936) and cards 26-50 showed exercises for men.

Heel raising and knee bending / [British American Tobacco].

Box file containing items of ephemera in acid free sleeves. Includes a set of 50 cigarette cards issued by the British American Tobacco Company in 1923 with the theme of: Dreams and their meaning (text is in Thai). Every card has an illustration of animals (cow, horse, rabbit, tiger, lion, goat, spider, sheep, pig, birds, rat, elephant, whale), fruit or people doing things with a short statement of what these mean should they appear in a dream. Despite these being issued with Eagle Bird Cigarettes, manufactured in the USA by the British American Tobacco Company Ltd., the imagery is very definitely that of Thailand (Siam) - the first card shows a lighthouse flying the Thai / Siamese flag. Also packaging for Nytol herbal sleeping tablets, leaflets about insomnia, snoring, London Hypnotherapy Consultancy, Holland & Barrett, Sea-Band UK Ltd.'s Isocônes ("acupuncture without needles"), Farmacia Urban Healing, Snor-ring (silver and gold rings to prevent snoring : 2012?).

Sleep and dreams ephemera. Box 1.

48th in a series of 50 colour cigarette cards issued in 1939 by British American Tobacco promoting physical fitness through exercise (in the months preceding the second World War). Cards 1-25 showed exercises for women (by the coach to the British Women's Olympic Team, 1936) and cards 26-50 showed exercises for men.

Trunk bending sideways / [British American Tobacco].

16th in a series of 50 colour cigarette cards issued in 1939 by British American Tobacco promoting physical fitness through exercise (in the months preceding the second World War). Cards 1-25 showed exercises for women (by the coach to the British Women's Olympic Team, 1936) and cards 26-50 showed exercises for men.

Ankle circling / [British American Tobacco].

24th in a series of 50 colour cigarette cards issued in 1913 by W.D. & H.O. Wills (Bristol and London) showing how to administer first aid, bandaging techniques etc. In this case a man with a bandaged head injury is being placed on a makeshift stretcher by two men.

Will's "first aid"

First aid ephemera. Box 2.

Three bearers placing patient on stretcher / W.D. & H.O. Wills.

Box file containing items of ephemera in acid free sleeves. Includes a leaflet advertising an early lifebelt (1820s?), a set of 40 cigarette cards issued in 1931 by the British American Tobacco Company Ltd. on the theme of safety first. These are tips on avoiding accidents illustrated in colour and cover: electrocution, first aid, stings and cuts, fire prevention, smoking, hygiene, taking care to avoid cutting yourself when using knives, food safety, trip hazards, keeping dangerous substances safe, train and railway safety, swimming and lifesaving, domestic accident prevention, child safety.

Accident prevention ephemera. Box 1.

2nd in a series of 50 colour cigarette cards issued in 1939 by British American Tobacco promoting physical fitness through exercise (in the months preceding the second World War). Cards 1-25 showed exercises for women (by the coach to the British Women's Olympic Team, 1936) and cards 26-50 showed exercises for men.

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The civilian respirator / W.D. & H.O. Wills.

Hip drill / [British American Tobacco].

Rubber clothing / W.D. & H.O. Wills.

Spinal exercise / [British American Tobacco].

Trunk turning with alternate arm swinging / [British American Tobacco].

Trunk rolling / [British American Tobacco].

Darwin : "the descent of man".

Trunk falling backward and swinging upward / [British American Tobacco].

Springing exercise / [British American Tobacco].

Back arching / [British American Tobacco].

Trunk lowering / [British American Tobacco].

Arm circling / [British American Tobacco].

High kicking / [British American Tobacco].

Exercise ephemera. Box 4.

The civilian respirator : how to remove it / W.D. & H.O. Wills.

General practice etc. ephemera. Box 1.

Air raid wardens and civilian volunteer despatch-rider / W.D. & H.O. Wills.

Smoking ephemera : advertising and packaging. Box 1.

Heel raising and knee bending / [British American Tobacco].

Sleep and dreams ephemera. Box 1.

Trunk bending sideways / [British American Tobacco].

Ankle circling / [British American Tobacco].

Three bearers placing patient on stretcher / W.D. & H.O. Wills.

Accident prevention ephemera. Box 1.

Head rolling / [British American Tobacco].

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More filters

Active filters:

The civilian respirator / W.D. & H.O. Wills.

Hip drill / [British American Tobacco].

Rubber clothing / W.D. & H.O. Wills.

Spinal exercise / [British American Tobacco].

Trunk turning with alternate arm swinging / [British American Tobacco].

Trunk rolling / [British American Tobacco].

Darwin : "the descent of man".

Trunk falling backward and swinging upward / [British American Tobacco].

Springing exercise / [British American Tobacco].

Back arching / [British American Tobacco].

Trunk lowering / [British American Tobacco].

Arm circling / [British American Tobacco].

High kicking / [British American Tobacco].

Exercise ephemera. Box 4.

The civilian respirator : how to remove it / W.D. & H.O. Wills.

General practice etc. ephemera. Box 1.

Air raid wardens and civilian volunteer despatch-rider / W.D. & H.O. Wills.

Smoking ephemera : advertising and packaging. Box 1.

Heel raising and knee bending / [British American Tobacco].

Sleep and dreams ephemera. Box 1.

Trunk bending sideways / [British American Tobacco].

Ankle circling / [British American Tobacco].

Three bearers placing patient on stretcher / W.D. & H.O. Wills.

Accident prevention ephemera. Box 1.

Head rolling / [British American Tobacco].

Stay in the know

Wellcome Collection

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