The "Allenburys" Milk Foods : calendar blotter, March 1905 / Allen & Hanburys, Ltd.

  • Allen & Hanburys.
Date:
1905
  • Ephemera
  • Online

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Credit

The "Allenburys" Milk Foods : calendar blotter, March 1905 / Allen & Hanburys, Ltd. Public Domain Mark. Source: Wellcome Collection.

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About this work

Description

One of a series of blotters that were sent to general practitioners, chemists and medical professionals by Allen & Hanbury Ltd. with a different product advertised on each one. These seem to have been sent out at least once a month, often twice. They were printed with attractive, hand-drawn brand name logos, the calendar for that month in an ornate border and sometimes other design elements or illustrations. In this case an aerial view of their factory in Ware and packages of their milk food and malted food. The idea is that text is printed on one side, leaving the other side blank to soak up excess ink after having written something with a fountain pen. The calendar would be on somebody's desk for all of that month and referred to time after time, the brand name registering subliminally at the same time. This one is printed in dark blue ink on white blotting paper.

Publication/Creation

London : Allen & Hanburys, 1905.

Physical description

1 broadside : illustrations ; 11 x 20 cm

Contributors

Notes

"Free not only from harmful organisms, but from their toxic products".
Allen & Hanburys, Ltd., Plough Court, Lombard Street, London. Infant Foods manufactory: Ware Mills, Ware. Cod liver oil factories: Lofoten & Söndmör, Norway.

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Where to find it

  • LocationStatusAccess
    Closed stores
    EPH278
  • Location Access
    Closed stores
    EPH278:2

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