Benecol : proven to reduce cholesterol / McNeil Consumer Nutritionals UK. Ltd.
- McNeil Consumer Nutritionals.
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About this work
Multi-fold leaflet displayed in plastic display pockets on supermarket shelves alongside the product advertising Benecol margarine, yogurt and cream cheese. The front has a colour photograph of a slice of brown bread laden with Benecol margarine, sliced diagonally. A similar version of this exists with a 30p. off coupon.