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Biomedical communications : purposes, audiences, and strategies / Jon D. Miller, Linda G. Kimmel.
- Miller, Jon D., 1941-
About this work
San Diego, Calif. : London : Academic, 2001.
xii, 458 pages : illustrations ; 23 cm
A basic framework. Using research to improve biomedical communications -- The public understanding of biomedical science. Communications to inform consumers. Public interest in health information -- Primary sources of biomedical information -- The acquisition and retention of health information by consumers -- Strategies for communicating to consumers. Communciations to influence public policy. Citizen participation in the foundation of biomedical policy -- The acquisition of information about biomedical policy issues -- Public attitudes toward biomedical research issues -- Public attitudes toward biotechnology issues -- Strategies for communicating about biomedical policy. Biomedical communication policies for the 21st century. Policies to improve biomedical communictaions.
Includes bibliographical references and index.
Where to find it
Location StatusMedical CollectionW26.5 2001M64b Open shelves