Biomedical communications : purposes, audiences, and strategies / Jon D. Miller, Linda G. Kimmel.

San Diego, Calif. ; London : Academic, 2001.

xii, 458 pages : illustrations ; 23 cm

A basic framework. Using research to improve biomedical communications -- The public understanding of biomedical science. Communications to inform consumers. Public interest in health information -- Primary sources of biomedical information -- The acquisition and retention of health information by consumers -- Strategies for communicating to consumers. Communciations to influence public policy. Citizen participation in the foundation of biomedical policy -- The acquisition of information about biomedical policy issues -- Public attitudes toward biomedical research issues -- Public attitudes toward biotechnology issues -- Strategies for communicating about biomedical policy. Biomedical communication policies for the 21st century. Policies to improve biomedical communictaions.

Includes bibliographical references and index.