Influencing men in business ; the psychology of argument and suggestion / by Walter Dill Scott.
- Scott, Walter Dill, 1869-1955
- Date:
- 1911
Licence: In copyright
Credit: Influencing men in business ; the psychology of argument and suggestion / by Walter Dill Scott. Source: Wellcome Collection.
26/176 (page 22)
![must at least be sufficient to make you feel that the purchase of other goods is possible and worthy of consideration. ]My line of goods does not impress you as the only thing to be considered. In considering them you have a feeling that the evidence is not all in, and so you are led to consider, more or less definitely, competing lines of goods or to consider the advisability of not purchasing. When you read an advertisement and de- liberate as to whether you shall purchase the goods or not, the advertisement fails to oc- cupy your complete attention. You com- pare the goods advertised with other similar goods, or j^ou compare purchasing with not purchasing at all. The competing thoughts may for a time practically banish the adver- tisement from your mind. In some cases the advertisement seems to hold the attention continuousl}^ but all the time you realize that there are other possible goods and so you consider the advertised goods in their rela- tionship to the other and perhaps better known goods. You are said to have an idea of two or more acts or ends even though but one is clear and the other is present only](https://iiif.wellcomecollection.org/image/b29012880_0026.jp2/full/800%2C/0/default.jpg)
