Influencing men in business ; the psychology of argument and suggestion / by Walter Dill Scott.

  • Scott, Walter Dill, 1869-1955
Date:
1911
Catalogue details

Licence: In copyright

Credit: Influencing men in business ; the psychology of argument and suggestion / by Walter Dill Scott. Source: Wellcome Collection.

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    (a) How may I induce my employees to improve the quantity and quality of their work? (b) How may I induce particular men to enter my employ? (c) How may I sell you my line of goods by personal appeal? (d) How may I induce you to purchase this same line of goods if I confine my sell- ing plan to printed advertising? IV. Appeals to Reason. There are business men who have been eminently successful in handling men, and who because of their successes assert that our four typical problems have been definitely solved. They assert that their success is due to the fact that they respect the reason- ing power of men. They secure improved serviee from employees by showing them the advantages of such improvement. They rely upon the argument that improved service leads to increased wages or promo- tion. They secure the services of new men by presenting the advantages of the prof- fered position in a logical manner. In