Metal bottle of 'Pepsodent' tooth powder, London, England,

  • Science Museum, London
  • Digital Images
  • Online

Available online

view Metal bottle of 'Pepsodent' tooth powder, London, England,

Licence

Attribution 4.0 International (CC BY 4.0)

Attribution 4.0 International (CC BY 4.0) (cc-by)

You can use this work for any purpose, including commercial uses, without restriction under copyright law. You should also provide attribution to the original work, source and licence. Read more about this licence.

Credit

Metal bottle of 'Pepsodent' tooth powder, London, England,. Science Museum, London. Attribution 4.0 International (CC BY 4.0)

Selected images from this work

View 1 image

About this work

Description

Pepsodent tooth paste contained ‘irium’, described as a ‘magic’ ingredient that would whiten yellow teeth. This popular product used the then famous advertising slogan “You'll wonder where the yellow went when you brush your teeth with Pepsodent!” In reality, irium was simply a chemical compound of sodium. Pepsodent Co. Inc. was an American company based in Chicago which opened up branches in other parts of the world, including London. Although the Pepsodent company was bought by Unilever in 1944, the brand is still available today. maker: Pepsodent Limited Place made: London, Greater London, England, United Kingdom

Contributors

Subjects

Permanent link