Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein.

New Haven : Yale University Press, [2008], ©2008.

x, 293 pages : illustrations ; 25 cm

"A Caravan book"--T.p. verso.

Includes bibliographical references (p. 263-282) and index.

Acknowledgments -- Introduction -- pt. 1. Humans and econs -- 1. Biases and blunders -- 2. Resisting temptation -- 3. Following the herd -- 4. When do we need a nudge? -- 5. Choice architecture -- pt. 2. Money -- 6. Save more tomorrow -- 7. Naïve investing -- 8. Credit markets -- 9. Privatizing Social Security : smorgasbord style -- pt. 3. Health -- 10. Prescription drugs : Part D for daunting -- 11. How to increase organ donations -- 12. Saving the planet -- pt. 4. Freedom -- 13. Improving school choices -- 14. Should patients be forced to buy lottery tickets? -- 15. Privatizing marriage -- pt. 5. Extensions and objections -- 16. A dozen nudges -- 17. Objections -- 18. The real third way -- Notes -- Bibliography-- Index.