Survey of drug information needs and problems associated with communications directed to practicing physicians : part III : remedial ad survey / [Arthur Ruskin, M.D.]

"Describes study of practicing physician's knowledge about thoughts on remedial advertisements about drugs. Almost 25% had seen the remedial ad specified. Of these, 87% clearly recognized the advertisement's remedial purpose. Over 88% felt that the misleading features of the offending ad were made clear. 76% felt that remedial ads are apt to deter deceptive drug ad practices. Of those that has seen the remedial ad, 62% thought that remedial ads were the appropriate means of conveying corrective information. 79% thought that the government should place public service ads on drug in medical journals. However, almost 60% felt that such ads should not be placed in the public media. Due to remedial ads, over 12% of those had ceased or decreased their use of the drug."--From bibliographic data sheet.