'Byno' hypophosphates : an ideal tonic in nervous prostration and overstrain / Allen & Hanburys Ltd.

One of a series of blotters that were sent "to the medical profession" by Allen & Hanbury Ltd. with a different product advertised on each one. These seem to have been sent out at least once a month, often twice. They were printed with attractive, hand-drawn brand name logos, the calendar for that month in an ornate border and sometimes other design elements or illustrations. In this case rose leaves and thorny stems providing a decorative border in light green, the type being in dark green on pale green blotting paper. The idea is that text is printed on one side, leaving the other side blank to soak up excess ink after having written something with a fountain pen. The calendar would be on somebody's desk for all of that month and referred to time after time, the brand name registering subliminally at the same time.