Millennial makeover : MySpace, YouTube, and the future of American politics / Morley Winograd, Michael D. Hais.

New Brunswick, N.J. : Rutgers University Press, [2008], ©2008.

xviii, 309 pages ; 24 cm

The rise and fall of political parties in America -- Idealist and civic eras in American history -- Politicians love to talk -- Meet the millennials -- Millennials will spearhead the coming political realignment -- The realignment begins -- Winning without the mother's milk of politics -- The technology tsunami -- Social networks will change America's political map -- Winning the technology arms race -- Triggering a new America -- Who will party with whom? -- Who will lead the realignment? -- Rebuilding America's civic infrastructure -- Public policy in a millennial era.

Includes bibliographical references (p. 269-278) and index.

Electronic text and image data. Ann Arbor, Mich. : University of Michigan, Michigan Publishing, 2010. Includes both TIFF files and keyword searchable text. ([ACLS Humanities E-Book]) Mode of access: Intranet.