Conjuring hope : magic and healing in contemporary Russia / Galina Lindquist.

New York ; Oxford : Berghahn Books, 2006.

xx, 251 pages ; 24 cm.

Marketing magic -- Magic as semiotic changes: ontologies, rituals, and terms of affliction -- Magic as management of emotions -- The icons of power: constructing charisma from the means at hand -- Charisma of the office: healing power and biomedical legitimacy --The unspeakable emotions: spells and their use in working life -- The magic of business and the fostering of hope.

Includes bibliographical references (p. 237-244) and index.