Crisis communication and the public health / edited by Matthew W. Seeger, Timothy L. Sellnow, Robert L. Ulmer.

Cresskill, NJ : Hampton Press, [2008], ©2008.

vii, 287 pages : illustrations ; 23 cm.

Crisis communication and the public health: integrative approaches and new imperative / Matthew W. Seeger & Barbara Reynolds -- Lessons from the 2001 anthrax attack: a conceptual model for crisis and emergency risk communication / Sandra Crouse Quinn, Tammy Thomas & Carol McAllister -- Tracking the anthrax story: spokespersons and effective risk/crisis communication / Julie M. Novak & M. Scott Barrett -- Insider agroterrorism threat and high reliability in a turkey processing plant / Steven J. Venette ... [et al.] -- When organizational responses to a health crisis are limited: Chi-Chi's and hepatitis A outbreak / Denise Gorsline -- Best practices in public health communication: managing West Nile virus in Arkansas from 2002-2003 / Robert R. Ulmer, Robert J. Alvey & Jennifer Kordsmeier -- Less ambiguity, more hope: the use of narrative in Chinese newspaper reports on the SARS crisis / Min Liu, J.J. McIntyre & Timothy L. Sellnow -- Narratives of crisis planning and infectious disease: a case study of SARS / Robert L. Heath ... [et al.] -- Encephalitis outbreaks and public communication exigencies: a metaphoric analysis / Keith Michael Hearit -- Organizing multiple HIV and AIDS discourses for engaging crisis communication in India / Avinash Thombre -- Applying the crisis and emergency risk communication (CERC) integrative model to bioterrorism preparedness: a case study / Deborah Ballard-Reisch ... [et al.] -- Parallel process model and government preparedness messages: beyond duct tape and plastics sheeting / Timothy Coombs -- Ethics of crisis communication / Scott R. Magee, J. Gregory Payne & Scott Ratzan -- Breaking news and health crises / Mike Lewis.

Includes bibliographical references and indexes.