Medicating modern America : prescription drugs in history / edited by Andrea Tone and Elizabeth Siegel Watkins.

New York ; London : New York University Press, [2007], ©2007.

vi, 262 pages, 4 unnumbered pages of plates : illustrations ; 23 cm

From germophobia to the carefree life and back again : the lifecycle of the antibiotic brand / Robert Bud -- Folie to folly : the modern mania for bipolar disorders and mood stabilizers / David Healy -- "Educate yourself" : consumer information about menopause and hormone replacement therapy / Elizabeth Siegel Watkins -- Women over 35 who smoke : a case study in risk management and risk communications, 1960-1989 / Suzanne White Junod -- Not just naughty : 50 years of stimulant drug advertising / Ilina Singh -- Tranquilizers on trial : psychopharmacology in the age of anxiety / Andrea Tone -- The abnormal and the pathological : cholesterol, statins, and the threshold of disease / Jeremy A. Greene -- Making viagra : from impotence to erectile dysfunction / Jennifer R. Fishman.

Includes bibliographical references and index.