Am I making myself clear? : a scientist's guide to talking to the public / Cornelia Dean.

Cambridge, Mass. ; London : Harvard University Press, 2009.

viii, 274 pages ; 19 cm

Includes bibliographical references and index.

An invitation to researchers -- Know your audience -- The landscape of journalism -- Covering science -- The problem of objectivity -- The scientist as source -- Public relations -- Telling stories on radio and TV -- Telling science stories online -- Writing about science and technology -- The editorial and op-ed pages -- Writing books -- On the witness stand -- Making policy -- Other venues.