Born with a junk food deficiency : how flaks, quacks, and hacks pimp the public health / by Martha Rosenberg.

Amherst, N.Y. : Prometheus Books, 2012.

373 pages : illustrations ; 24 cm

Includes bibliographical references and index.

Big Pharma. When the medication is ready, the disease (and patients) will appear-- or, When TV makes you sick. Dawn of a new market ; Go on, be happy ; But they couldn't say it if it weren't true-- ; Selling soap, cola, and-- psychiatric drugs ; The Black Hand of unbranded messages -- Fragile : handle with Risperdal-- and Seroquel and Zyprexa and Geodon. Antipsychotics for everyone ; Molecules that keep on giving ; Help! My one-year-old has GERD! ; Open hearings, closed minds -- Weapons of hormonal therapy. Déjà vu and Fool me twice ; Replacing hormone replacement -- The war after the war : how a scandal-linked drug is adding to combat troops' wounds. Horrors on the battlefield-- and afterward ; Lest we forget ; Living with loss ; An elephant in the room called Big Pharma ; Spinning Seroquel-related deaths ; Still marketed, still a wonder drug -- A side effect from which there is no recovery. What's in a label? ; Pfizer pfacts ; When medication makes you worse, not better ; The pharmacobattlefield ; Psychoactive drugs that are not supposed to be psychoactive -- Protecting bones from products that protect bones. Pay no attention to the sensation in your throat ; More osteoporosis drugs-- and more dangerous side effects ; Wanted : old bones and young --