Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)
You can use this work for any purpose, as long as it is not primarily intended for or directed to commercial advantage or monetary compensation. You should also provide attribution to the original work, source and licence.
Creative Commons Attribution Non-Commercial (CC BY-NC 4.0) terms and conditions https://creativecommons.org/licenses/by-nc/4.0
About this work
An advertisement promoting the use of condoms to prevent contraction of HIV and AIDS.
1 encoded moving image (55 sec.) : sound, color.
Crown copyright, managed by BFI.
Creative Commons Attribution-Non-Commercial 2.0 UK: England & Wales
There are no production details on this title.
This video was made from material preserved by the BFI National Archive
Versions of this advert were also shown in Scotland and Northern Ireland; the final page with the telephone helpline number differs.
Segment 1 Fred Brewster, aged 81, sits in his living room and says, 'I just don't know why young people complain about having to wear condoms. Look what we had to put up with'. He pulls a very old reusable condom from a box and holds it up. He says that he called it Geronimo and that it was like 'wearing the inner tube of a bicycle'. He explains that he had to wash it each time he used it. The advert points out that if Mr Brewster 'put up with Geronimo', then 'you can use a condom'. Further screens read, 'A condom can help protect against HIV and other sexually transmitted diseases' and provide the AIDS helpline telephone number. Time start: 00:00:00:00 Time end: 00:00:55:17 Length: 00:00:55:17